公益机构的危机传播与品牌营销:以壹基金为个案Crisis Communication and Branding for Nonprofit Organizations in China:The Case Study of One Foundation
曾繁旭
摘要(Abstract)：
本文分析了壹基金在5·12大地震事件中的传播行动以及公益机构的品牌建设等问题。
关键词(KeyWords)： 危机传播;品牌营销;壹基金
基金项目(Foundation):
作者(Author): 曾繁旭
参考文献(References)：
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