闫岩,温婧

• 1:中国人民大学新闻学院

摘要(Abstract)：

暴发于2019年末并迅速发展的新冠肺炎疫情已成为全球性的公共卫生事件。本研究开展于大众媒体信息尚且不充裕的疫情早期,通过对全国32省(自治区、直辖市)243市1265名受访者的在线调查,考察疫情初期人们在媒体使用、疫情感知和个体行为等方面的总体情况。研究显示,人们对新媒体(微信公众号和微博)的使用频率明显高于传统媒体,而对其可信度评价却显著低于传统媒体。个体风险感知和社会风险感知构成了公众对疫情风险感知的总体估量,且人们对疫情的认知和行动彼此关联。受社交媒体使用和参与的影响,个人层面风险感知指向更积极的人际传播;受大众化媒体使用和信息获取的影响,社会层面的风险感知则更多的导向抽象的疾病知识和符合社会利益期待的个体行为。

关键词(KeyWords)： 新冠肺炎;媒介使用;风险感知;人际传播

Abstract:

Keywords:

基金项目(Foundation): 中国人民大学“双一流”建设项目“马克思主义新闻观理论与实践研究课题”(RMXY2018C007)

作者(Author): 闫岩,温婧

DOI: 10.15897/j.cnki.cn51-1046/g2.2020.06.002

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• (1)年龄分为“20岁以下”“21-30岁”“31-40岁”“41-50岁”“50岁以上”五个类别，“50岁以上”组因填答人数太少（N=24）而并入“40岁以上”组，各组填答比例分别为：23.3%、43.4%、19.1%、14.2%。
• (2)教育程度分“初中及以下学历”“高中学历”“大专学历”“本科学历”“研究生以上学历”五个类别，“研究生以上学历”组因填答人数太少（N=20）而并入“本科及以上学历”组，各组填答比例分别为14.7%,18.8%,34.9%、31.8%。
• (3)因为仅收集了年龄的类别数据，故无法区分该组别的主要构成是初中毕业辍学者或者是初中在读人群。
• (4)仅有微博可信度感知对社会层面疫情风险感知和疫情知识有正面影响。故媒介可信度者一组变量没有纳入回归分析中。
• (5)图1中各英文缩写对应的变量分别为：NMU(new media use)，新媒体使用频率，包括微信公众号、微博和新闻APP;TMU(traditional media use)，传统媒体使用频率，包括全国性报纸、地方性报纸、全国性电视和地方性电视，地方性电视因与全国性电视使用的频率的强相关性（r=.98）而被移除；RP(risk perception_individual)，个体层面的疫情风险感知；RPS(risk perception_social)，社会层面的疫情风险感知；IC(interpersonal communication)，人际传播；IB(individual behavior)，个体活动。